WHOLESALE APPLICATIONS
DEALERSHIPS & AUTOMOTIVE GROUPS
Partnering with Icon Rocklear as a Certified Dealer offers your dealerships the opportunity to enhance your service portfolio and increase your gross profits with the Gold Standard of coating technology. This collaboration isn’t just about adding another product—it’s about making a commitment to quality, innovation, and excellence at a competitive wholesale rate.
Embrace the Icon Rocklear revolution and elevate your offerings. Contact us today
Here are some of Icon Rocklear's Partner Dealers:
Maximize Gross Profits Across Your Entire Inventory
The Icon Rocklear Kelowna Dealership Program empowers you to increase gross profits per vehicle across your entire inventory. Leave behind the limitations of ceramic coating sales and embrace Icon Rocklear’s next-level protection.Our program boosts your service offerings and equips your team to clearly communicate the exceptional value of Icon Rocklear coatings to every customer.
Benefits of Partnering with Icon Rocklear Kelowna
- Comprehensive sales training for sales and F&I teams
- Done-for-you installs at wholesale rates by certified professionals
- 15-year coating warranty on wholesale installs (fully transferable to customers)
- Lifetime workmanship warranty on wholesale installs (fully transferable)
- Regulated pricing throughout The Okanagan to prevent undercutting
- Volume and bulk installs at certified wholesale facilities
- Marketing brochures and sales resources customized for your team
- Referral programs for smaller-volume dealerships
- Specialized pricing and offerings for exotic and high-end vehicles
Grow Your Dealership Value
With Icon Rocklear Kelowna’s Dealership Program, you can:
- Increase average transaction value
- Boost gross profit per unit
- Enhance customer lifetime value and loyalty
- Differentiate your dealership with unmatched paint protection
Dealership Requirements
Becoming a Certified Icon Rocklear Dealer isn’t just a purchase — it’s a commitment. We require a proven track record of success, dedication to ethical business practices, and a minimum sales volume.
While these are the key qualifications, additional criteria apply as part of our full vetting process to ensure our network’s high standards.
If this sounds like your dealership, we’d love to start a conversation.
Contact Us using the GET STARTED button at the bottom of this page to learn more about partnering with Icon Rocklear Kelowna.
Frequently Asked Questions
Product & Services
What makes Icon Rocklear the smartest choice?
Icon Rocklear’s coating technology is a game-changer known for its durability, self-leveling perfection, and lab-tested excellence. It’s not just a product; it’s a commitment to quality that enhances your dealership’s reputation and offers clients unmatched protection.
How does Icon Rocklear stand out from other market offerings?
Beyond superior coatings, Icon Rocklear provides comprehensive business growth support — operational efficiency, marketing, training, and benefits that accelerate your dealership to the forefront of the industry.
Can we get free samples to try the product?
Icon Rocklear coating requires installation by trained, certified installers under strict environmental conditions. Without certification, poor outcomes or vehicle damage are likely. Interested dealers should complete the form below to explore becoming a partner dealership.
How does Icon Rocklear compare to ceramic or graphene coatings?
Simply put, it outperforms them. For details, please view our comparison chart here.
Does Icon Rocklear go on top of PPF?
No. Icon Rocklear bonds directly to paint surfaces for a long-lasting investment without maintenance.
Can PPF go on top of Icon Rocklear?
Yes. After 30 days from installation, PPF can be added without affecting the coating.
If Icon Rocklear gets damaged, does it require removal and repainting?
No. Unlike traditional coatings, Icon Rocklear requires only a light buff and an additional layer reapplication—no removal or paint correction needed.
Can ceramic or graphene coatings be applied over Icon Rocklear?
Yes, after 30 days. However, they reduce Icon Rocklear’s superior gloss, so it’s generally not recommended.
Does Icon Rocklear cover all vehicle surfaces?
It covers painted and clear-coated areas. It’s not compatible with chrome, plastics, fabrics, leather, or glass.
What are the annual maintenance costs?
There are none. Icon Rocklear requires no ongoing upkeep after installation, unlike other coatings.
Sales & Operations
How does Icon Rocklear Kelowna increase gross profits per unit?
Our program provides a plug-and-play profit center with marketing materials, F&I training, and done-for-you wholesale installs, increasing margins without overhead.
Do you train our staff or handle the installs?
Our certified wholesale install facilities handle prep, installation, quality assurance, and warranty. Your focus remains on selling Icon Rocklear.
What does the warranty include?
15-year warranty on a single Icon Rocklear layer
Lifetime workmanship warranty
Fully transferable and encouraged to be added to vehicle CarFax for peace of mind
Do you provide sales training?
Absolutely. We offer comprehensive F&I and sales team training to drive sales and increase profits.
What is the curing process?
The coating cures fully in 30 days. Vehicles can be driven during this time. Vehicles that get wet in the first week should air dry without towel drying. Customers have 18 months to get a free inspection to verify coating quality.
Any product failures or issues to know about?
Since 2016, there have been zero product failures. Risks come only from prep or install errors, which our certified facilities manage.
Getting Started
We're a dealership — how do we get started?
Click the link below & fill out the form. A Kelowna representative will reach out within 2–3 business days.